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Why I embrace fear

If you want to live a long, happy and prosperous life, the general concensus is to avoid things that scare you, right?

Fear, after all, is a nasty, nauseous, jangling emotion, that tells us when we’re in extreme danger. It shouts “Get out of there!” at the top of it’s voice and scares the bejesus out of us until we run in the opposite direction.

That’s good, right? Fear keeps us warm, safe and out of harm’s way, right?


Whilst I accept that sometimes feeling fearful is the right emotion for the circumstances (escaped lion, madman on the loose…), fear can also be an indication that you are on the verge of bigger, better things.

Why so?

Most of us, at some point, have been guilty of settling into a routine and finding comfort in the familiar, the “safe”, even when it’s not where we want to be in life. The fear of the unknown, the very thing you need to embrace in order to change your reality, usually warns us off taking action.

“The unknown” tends to evoke a sense of fear in most people, myself included. Not knowing what you will find around the corner is a scary thought. But without venturing into unfamiliar waters, stepping up, challenging yourself and pushing ahead regardless, how can you expect things to improve?

The saying goes “Do one thing everyday that scares you”. Taken out of context that’s probably not the best advice to give your children, but when applied to your own personal development, doing scary things – the right scary things – can reap massive rewards.

As someone who’s run multiple wholly-owned businesses, with all that entails (translation= endless sleepless nights!), I’ve become better and better at embracing fear over the years. And it all comes down to one, simple truth…

Action conquers fear.

If a problem is too big to handle head-on, break it down into actionable tasks, and get started. Before you know it, the fear will be gone. And if you can take it on head-first, even better. Stop thinking about it and take action. The very process of taking action removes fear. And in doing so, opens the door to far greater outcomes.

Last year I tackled a big, hairy fear head-on and haven’t looked back since. 9 months later I’m happier than I’ve been in years, with lots of incredible new business opportunities and partners, a home in one of the most beautiful parts of the world and a renewed energy and passion for life.

Take a risk, push yourself, do something scary. Most of the time the thing that scares you is the very thing you need to embrace.

Make fear your friend and reap the rewards.

Action conquers fear
(just don’t sue me if it all goes wrong!)…

Rick PalmerIs this your first time here? If so, thanks for stopping by! If you’re looking for my Tumblr blog, you can find that here. I’m a Digital Strategist, entrepreneur and Head of Digital Business at Advertising M&A, the specialist Mergers and Acquisitions consultancy exclusively for the advertising, digital, media and marketing services sectors. I am also the Founder and Editor-in-chief at advertising industry blog Inside MarComs, featuring Q&As with brilliant people in advertising and marketing, as well as Founder and Principal of Rick Palmer Consulting, offering my personal expertise to private clients. You can find out more about me by reading my biog or connecting with me on LinkedIn.

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