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The Change Economy

In today’s turbulent and fast-moving business environment, change must be embraced in order to succeed, both at home and in the workplace.

It is through the embrace of change that we develop and grow as people, learn new skills and expose ourselves to new opportunities and new experiences.

Change can be enriching, life affirming and spiritually fulfilling, yet so many of us shy away from change in favour of the familiar, no matter the cost to our personal development or future success. Why?

It’s time to shrug off the familiar, step outside our comfort zone and embrace “The Change Economy”.

Today’s business environment is changing at a dramatic pace. Step outside your comfort zone, challenge your own assumptions, take risks, embrace change and reap the rewards.

We are all creatures of habit.

The familiar feels comforting and safe. Even without conscious thought we fill our lives with little rituals, familiar patterns and repeat behaviours that make us feel warm and cosy inside.

Don’t believe me? Ask yourself this… do you have a favourite table at your local coffee shop? A strategy for your commute to work? A favoured desk in the office, even if your company operates a hot-desk policy? A regular order at the sandwich bar? Or a Friday night ritual, perhaps…?

Whatever it may be, we all lean towards the familiar and all bask in the warmth of these self-built “comfort zones”.

Nothing wrong with that, I hear you say. What’s wrong with a little comfort? Honestly? Nothing.

Yet…. The more you venture outside of your comfort zone, the more you expose yourself to new people and new experiences, the greater the resulting opportunities.

Truly, I believe that if you want to live a life full of possibilities, incredible opportunities and abundance, you can only do so by embracing change.

And like a muscle, the more you do it, the easier it becomes and the greater and more frequent the results.

Change Is Now The Norm

There has never been a time where change is quite so frequent or so necessary.

In fact, I would go so far as to say that in today’s fast-growing business environment, embracing change is the most essential part of future survival.

Long gone are the days of the “jobs for life”. No more can we hit upon a great business idea and sit back for years whilst it continues to grow and flourish… Change is now an essential skill to master and an integral part of all our lives.

Whats that? Your business has been around for 15 years and you can’t see how that will change? – wrong.

You’ve been in a long term role with the same firm for a decade and don’t see why you should risk such “security” at this point in your life – wrong.

You’re happy just “getting by” and paying the rent? – you’re reading the wrong blog (only joking!). Change will happen whether you wish for it or not. Learn to embrace it if you want to keep paying that rent.

Technology is Driving Change

Thanks in most part to the internet, and the accompanying technological and commercial advances it affords, business has become an ever-evolving beast. Like a shapeshifter with a sick sense of humour, what worked yesterday may not work today. And equally, what you hit upon today as a formula for success, might fail miserably tomorrow… In short, change, and the ability to remain agile, flexible and open to the unfamiliar, has become an essential business tool and an important part of any successful strategy.

Both individually and in business, it will be our ability to embrace change that will determine our future success.

Rick PalmerIs this your first time here? If so, thanks for stopping by! If you’re looking for my Tumblr blog, you can find that here. I’m a Digital Strategist, entrepreneur and Head of Digital Business at Advertising M&A, the specialist Mergers and Acquisitions consultancy exclusively for the advertising, digital, media and marketing services sectors. I am also the Founder and Editor-in-chief at advertising industry blog Inside MarComs, featuring Q&As with brilliant people in advertising and marketing, as well as Founder and Principal of Rick Palmer Consulting, offering my personal expertise to private clients. You can find out more about me by reading my biog or connecting with me on LinkedIn.

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